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How You Should Treat Your Favourite Clients

Excellent customer service is an imperative for success in today’s competitive and fast-paced business environment. It’s also one of the best ways to differentiate yourself from your competitors. Your favourite clients should ultimately be the ones that bring you most revenue, but you could use these tips and advice on your entire client’s as a way to keep and extend their contracts with you. Business recommendation is one of the strongest factors in employing a service, so keep your clients happy by treating them well, and you’ll find more referrals heading your way.

Reward your customers

Whether it’s providing them with gifts for holidays, providing them with suitable business leads or helping them to generate business, your clients will remember everything you’ve given them. It’s also a good way to show them you care about the success of their business.

Build loyalty

There are many ways to do this, but some of the best ways are to use their services or products, if suitable and assure your clients that you’re available to help them whenever there’s a problem. Should they later need your assistance, make sure to provide it. They’ll thank you later and less likely go to one of your competitors.

Be courteous

Little acts of courtesy go a long way to making your favourite customers feel valued and taken care of, even though you will be treating all your clients with courtesy. Always lets them know what you’re going to do, and make sure you see this through with the appropriate action. Returning calls is another way you can show common courtesy, as well as ringing them regularly just to see how they’re doing.

Keep it simple

Make it as easy as possible for your clients to do business with you. Make sure you always prioritise your clients’ convenience rather than your own. The easier it is for other businesses to work with you, the more businesses you’ll be able to take on.

Give your clients what they want

Your clients want a particular service, and they want to know that it’s working. As well as making sure you’re actually providing them with the service they’re paying for, when discussing it, use language they’ll understand and avoid internal jargon.

Promotions and offers

You may already offer discounts or introductory offers to your new clients, but by running a special price for long term clients, even if it’s yearly, will go a long way to showing them your appreciation. They’ll instantly feel more valued and feel happier with your service.

Never become indifferent

Studies have shown up to 68% of clients stop dealing with a company when they felt the attitude of the manager, owner or employees were indifferent. Aside from this, you need your clients in order to run a successful business, so it’s in your interest to take an interest in your clients.

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26th November 2015
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